Equip Appoints Seasoned Fintech Leader Kai Yeow Pua as Head of Product

Nine-year product management veteran to spearhead product innovation and help Equip become Europe’s premier employee financial well-being solution.

Amsterdam, The Netherlands, 2nd January 2025 — Equip is pleased to announce the appointment of Kai Yeow Pua as its new Head of Product. With extensive experience across SaaS and fintech, Kai will lead Equip’s product strategy and development, steering the company toward its mission of becoming Europe’s top provider of employee financial well-being solutions.

From Entrepreneurship to Product Leadership

Kai, originally from Malaysia, holds a degree in Entrepreneurship from Universiti Utara Malaysia. He discovered his passion for product management after co-founding an online printing startup, where he found immense satisfaction collaborating with developers and designers to create impactful solutions.

Over the past nine years, Kai has honed his expertise in fintech and SaaS, including significant roles at WeTravel, Polarsteps, Crypto.com, and MoneyHero. Throughout his career, Kai has been driven by a commitment to improving lives through accessible and user-centric financial solutions.

“I have spent years working with organizations that strive to enhance financial well-being, but I believe Equip can make an even bigger impact. I’m thrilled to join a team that fully aligns with my passion for creating meaningful, lasting change.”

– Kai Yeow Pua, Head of Product, Equip

Strengthening Equip’s Mission

With Kai at the helm of product, Equip will expand its offerings and amplify its reach, aspiring to be the foremost provider of employee financial well-being solutions across Europe.

“We are excited to welcome Kai to Equip. His dedication to innovating in how financial advice is provided to individuals—and the opportunity we jointly see in partnering with employers—will be key to delivering on our mission and accelerating our growth across Europe.”

– Toon Peek, Co-Founder and CEO, Equip

About Equip

Equip is a forward-thinking financial well-being platform headquartered in Amsterdam, The Netherlands. Co-founded by Toon Peek and Jan Klinkhamer, the company is dedicated to helping organizations empower their employees with the knowledge and resources they need to make confident financial decisions. By partnering with employers, Equip fosters a culture of financial resilience and awareness, ultimately driving meaningful, long-term impact for individuals and businesses across Europe.